The Roxy She's Got It Snow Pants offered by Lemy Shopping Centre!
She's Got It Snow Pants by Roxy
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Optical Taped Seams
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Regular Fit
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100% Nylon/Polyamide
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Supersuede
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Lining: Taffeta. Padding Weight 80g
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Leg Venting
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Adjustable Waist
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Snaped Hem Gusset
Avaliable in two colours:
Black
Purple
During 1990, Quiksilver initiate its sister brand for young women, Roxy. The brand is aimed at those who enjoy coastal and mountain-based sports and lifestyle. It was differentiated from the main Quiksilver line ‘’for fear it would damage the men's brand’’, according to Randy Hild, the company's senior vice president of marketing. Roxy was chosen because it sounded like a punk band or club (likely Roxy Music and The Roxy respectively), and is also the name of CEO Bob McKnight's daughter.
Since inception, Roxy has grown to be the largest action sport trend apparel company for young women. In addition to apparel, it now also produce headwear, beanie, accessories, home wares, hard goods (snow and surf), wetsuits, footwear, books, snow pants and perfumes. It has sub-brands for its children’s' ranges, named Roxy Girl and Teenie Wahine.
