Roxy Beach Bright Fleece Jacket is now discounted at Lemy Shopping Centre
Beach Bright Fleece from Roxy
Available in White or Pink
100% cotton
In 1990, Quiksilver launched its sister brand for young women, Roxy. The brand is aimed at those who enjoy coastal and mountain-based sports and lifestyles. It was differentiated from the main Quiksilver line for fear it would damage the men's brand, according to Randy Hild, the company's senior vice president of marketing. Roxy was chosen because it sounded like a punk band or club (likely Roxy Music and The Roxy respectively), and is also the name of CEO Bob McKnight's daughter.
